This kind of information, of course, needs to be provided by your client.
You need to know who this campaign is purposed for exactly – who the campaign’s target audience is.
This question is essential for your email design brief. Set a goal and build the whole design based on this goal. There are various kinds of email marketing campaigns. What is the purpose of this campaign?Īnother priority question in your email design brief would be to ask what your client wants to achieve with this campaign. Ask them to answer not like they are trying to sell their business but more like they are telling their story to a friend. What’s their industry, what problem does their product solve, what is their mission? Before starting to even sketch, you need to “get” your client’s identity: who they really are. And here are those from our point of view: 1. Just cover the essentials that you need to get started. Don’t overwhelm your client with unnecessary questions. We’ve gathered the 10 vital questions you need to include in your email design brief before you start on a client’s project.Īlso, a heads-up advice: let the brief be a brief. This list is formulated from the designer’s perspective. Not only will such a brief give you valuable information about your client and their project but knowing such information from the very beginning will also save you tons of time later.
Writing an email design brief is a must-have first step for every designer of email templates. This article was last updated on July 19, 2018 Email Design Brief: 10 Questions Every Designer Needs to Ask Reading Time: 4 minutes
0 kommentar(er)
